The Latest Digital Marketing Insights for Your Business.
Explore our Insights section — more than just a blog. Here, you’ll find the best insights and latest trends in the digital marketing and advertising arena, offering cutting-edge strategies and expert knowledge to keep your business ahead of the competition.
Google’s June 2021 Updates: Core Update, Spam, and Page Experience
Google updates Google Search hundreds of times a year. They do this to ensure that it works well for the searcher. Many of these updates are not noticeable, but they
Google Search Algorithm Update in May 2021
As reported on many websites and publications across the SEO industry, it seems an unconfirmed update has been pushed during the last few days. With most SEO Weather Tools like
How Digital PR can help you move the needle
Digital PR campaigns can lead to increasing your website links count. However, getting links just to increase the number of websites pointing to you will not have a massive impact
Passage Ranking Update
In February 2021 a new Ranking Update was pushed live in Google Search Google’s for now the change is live for English-language queries in the United States only, but you
The Most Powerful Business Solutions in Google Search
From SMEs to big multinationals, ERP systems and Business Solutions in general, are a key piece in the successful development of a business. We have analysed the SERPs and found
Best practices for International and Multilingual PPC in 2021
If you have landed in this post, you have probably already chosen several geographical locations within your international digital marketing strategy for this year. And you possibly know that a
Google’s December 2020 core update in the UK. What do we know so far?
[vc_row el_class=”blacktextp”][vc_column css=”.vc_custom_1598973529935{margin-bottom: 15px !important;}”][vc_column_text]As we anticipated in our last post, a new core update was released by Google on the third of December and whilst the rolling out period takes
A New Google Update around 25th November?
[vc_row el_class=”blacktextp”][vc_column css=”.vc_custom_1598973529935{margin-bottom: 15px !important;}”][vc_column_text]During November 2020, we have seen lots of new information about how Gooogle Search is evolving. For example, Google crawlers’ ability to predict Quality & Freshness
Three Steps to Protect International Brands from Negative SEO
A Quick Guide to International Brands SEO Protection Most companies are vulnerable to attacks from competition trying to demote them in organic search results, intending to take their market share.
Shifts in User Behaviour and how it Affects Digital. An international Approach.
Since the start of the pandemic, many habits and routines have been transformed into new ways of interacting with the outer world. There was, of course, a boost on sales
Core Web Vitals the Next Ranking Factor
[vc_row][vc_column css=”.vc_custom_1598973529935{margin-bottom: 15px !important;}”][vc_column_text] User Experience as a ranking signal Making your website better for users is always a good idea, people navigating through your website on slow connections specially,
What are the top SEO strategies during COVID-19?
[vc_row][vc_column css=”.vc_custom_1598973529935{margin-bottom: 15px !important;}”][vc_column_text] How is this new situation impacting business? Under this new situation, more consumers turn to organic search as a source to find and purchase different products
Starting November 2020, Googlebot will start crawling some sites over HTTP/2
[vc_row][vc_column][vc_column_text] Optimising resources for crawling purposes is always a good idea, and Google has just announced that Starting November 2020, Googlebot will start crawling some sites over HTTP/2. If your site supports
Potential Google Search Algorithm Update On September 17th
[vc_row][vc_column css=”.vc_custom_1600356480873{margin-bottom: 15px !important;padding-right: 30px !important;}”][vc_column_text]As previously covered on different media, it seems Google might be rolling out, or about to launch, a new Core Update. Tools like SEMrush Sensor
SEO Workshop – Newcastle January 2020
[vc_row][vc_column][vc_column_text]Last Thursday the 30th of January, I was lucky enough to deliver New Horizon’s first SEO Workshop in the North East. It was a great experience in which I shared