Your expertise, amplified for the new era of search.
Our senior team combines more than 15 years of search experience with AI-enabled research, technical SEO, content and conversion strategy – helping UK and international businesses get found, get chosen and turn visits into customers across Google and AI-powered search.
Senior accountability • In-house expertise • B2B and B2C growth
JOAQUIN MORALES • CO-FOUNDER & SEARCH DIRECTOR
“AI is most valuable when it sharpens real expertise - not when it tries to replace it.”
WHAT MAKES NEW HORIZON DIFFERENT
We don’t replace your expertise with AI. We make more of it.
Our team combines human judgement, market knowledge and commercial priorities with AI-enabled analysis. The result is search strategy that reaches further – and turns more discovery into opportunity.
GET FOUND
Across Google, ChatGPT and the AI-powered search experiences shaping customer discovery.
GET CHOSEN
By translating your expertise into useful, credible answers that people and AI systems can trust.
CONVERT ATTENTION
With clearer journeys, stronger proof and pages built around what customers need to decide.
HOW WE TURN EXPERTISE INTO GROWTH
A senior, joined-up process - not disconnected SEO activity.
Technical foundations, search demand, content, authority and conversion are planned together across UK and international markets.
01
Learn your commercial reality
We start with customers, priorities, markets, margins and evidence – not a generic SEO checklist.
02
Uncover demand and decision paths
We study how people ask, compare and choose across Google, AI assistants and the wider web.
03
Turn expertise into authority
We shape technical signals, content and digital PR so your best knowledge is easier to find and trust.
04
Measure commercial outcomes
We connect visibility to enquiries, sales and conversion – then improve what is working.
REAL DISCOVERY. REAL COMMERCIAL RESULTS.
Search visibility matters when it creates customers.
New Horizon strategies improve discoverability and the conversion journey across traditional and AI-powered search.
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Major contract
MICHELIN Connected Fleet
Decision-makers at large companies find MICHELIN Connected Fleet while asking ChatGPT about fleet tracking solutions – contributing to substantial new contracts.
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£20K+
Theradome
Additional monthly revenue attributed to visitors who discovered the website through ChatGPT prompts after our AI-search work.
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Google + AI
Integrated visibility
We strengthen technical SEO, market relevance, proof and content so brands can perform across changing discovery journeys.
SPECIALISTS, NOT A SALES LAYER
Senior strategy, delivered by an integrated in-house team.
Our strategists, technical specialists, content experts and native-language team work as one – combining human judgement with AI-enabled insight and providing continuity beyond any individual.
Joaquin Morales
CO-FOUNDER & SEARCH DIRECTOR
Joaquin established New Horizon after more than 15 years in international search. Today, he sets the strategic standards and supports the senior team responsible for delivery – so expertise is shared, documented and built to scale.
Senior accountability. Shared expertise. Continuity built in.
Guayarmina Cáceres
Co-founder & Creative Director
Shapes creative quality and turns complex expertise into clear, persuasive brand experiences.
Joseph Stoker
Head of Content
Turns search demand and customer questions into credible content for traditional and AI-powered discovery.
Multilingual content team
Native-language specialists
Market-aware content and localisation across the UK, Europe and international growth markets.
YOUR NEXT SEARCH OPPORTUNITY
What could be possible if more customers found - and chose - you?
Tell us where you want to grow. We’ll look at the commercial opportunity across Google, AI discovery and conversion.