Google Search Ranking Algorithm Updates – April 2022

March 2022 saw the rolling out of the Google Product Reviews update which ended in the following April on the 11th. Shortly after this there was an unconfirmed update that spanned from April 13th-14th, the update can be plainly seen to affect search volatility in the chart below from Semrush.

The chart here shows an increase in SERP volatility from April 11th before spiking downwards on April 13th, the date on which the unconfirmed update occurred – Semrush reports a shakeup of Google’s results here, meaning position changes for numerous sites.

Subsequent to this slight algorithm change Google, as of April 18th, began to roll out a more substantial search ranking algorithm update. Reports of volatility on this may be slightly skewed considering the rollout began during the Easter holidays (or Spring break if you’re American) and has also obviously affected activity in SEO chatter. Findings from Semrush can be viewed below.

As you can see, following the April 13th-14th down spike which halted on the 15th, an upwards trajectory in volatility began to occur. As of April 20th Semrush’s graph indicating SERP volatility entered the upper regions of the data report. This suggests that there are continuous quakes on Google search results, denoting a significant algorithm update. Now is a good time to check if your site traffic has been affected positively or negatively by this algorithm change. 

If you have been negatively affected by this change then we do suggest evaluating your low-performing pages with the analytical tool of your choosing before reviewing your keyword choice, in relation to currently high-ranking web pages. Additionally, try to discern in what other areas you may be falling short in relatively, such as general content value and technical quality.
We hope that this article has given you a clear view of the Google search ranking algorithm updates that were rolled out in April 2022 and notified you of any possible changes in your website activity. If you wish to learn more about past changes made by Google, then feel free to take a look at the Google SEO updates section of our website. Moreover, if you’re interested in learning about Digital PR and International SEO then our website likewise has information on these topics.

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