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How SEO and PPC Work Together

SEO and PPC are two fundamentally different entities in the world of online marketing. Naturally, this has caused some businesses to either choose between one or the other, i.e., see them as contrasting alternatives, or...

Google’s Latest Updates: September & October 2022

A couple of months back we saw Google begin to roll out their helpful content update which brought with it some marked changes for SEO, and it was on September 9 that the rollout was finalised. Followingly, it wasn’t...

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What Content Decay is and How to Fix it

When you initially develop a content strategy for your business it’s natural for you to want to push out as much new content as possible. It makes sense to cover as much content ground as you can, addressing every hot...

Google’s August SEO ‘helpful content update’ & MUM

In May 2021 Google announced their MUM (Multitask Unified Model) update, it was then in the following June that it launched. MUM succeeded Google’s BERT, a “transformer-based machine learning technique for natural...

SEO for B2B Companies: A Complete Guide

Search engine optimization (SEO), or the practice of improving a website’s quality so that it has a higher level of visibility in the search engine results page (SERP), is no new invention. It really is the tried and...

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SEO for SaaS: The SEO strategies for SaaS companies you should be using

The software as a service (SaaS) space is becoming increasingly competitive, which is no surprise at a time when everything is going digital. However, it’s not enough to simply create a fantastic product and launch it —...

Google I/O 2022 – All the SEO and PPC Related News

Google’s I/O 2022 keynote last month offered up a whole host of exciting new developments and improvements in many corners of the tech industry. For instance, we got a glimpse at the new Android operating system (Android...

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