Knowledge

Google’s August SEO ‘helpful content update’ & MUM

In May 2021 Google announced their MUM (Multitask Unified Model) update, it was then in the following June that it launched. MUM succeeded Google’s BERT, a “transformer-based machine learning technique for natural...

SEO for B2B Companies: A Complete Guide

Search engine optimization (SEO), or the practice of improving a website’s quality so that it has a higher level of visibility in the search engine results page (SERP), is no new invention. It really is the tried and...

Female Data Center IT Technician Standing at the Server Rack Corridor with Laptop Computer. She is Visually Inspecting Something while Looking at the Screen. Night Office Concept

SEO for SaaS: The SEO strategies for SaaS companies you should be using

The software as a service (SaaS) space is becoming increasingly competitive, which is no surprise at a time when everything is going digital. However, it’s not enough to simply create a fantastic product and launch it —...

Google I/O 2022 – All the SEO and PPC Related News

Google’s I/O 2022 keynote last month offered up a whole host of exciting new developments and improvements in many corners of the tech industry. For instance, we got a glimpse at the new Android operating system (Android...

Google’s Search Updates for May 2022

May 2022 saw Google roll out numerous updates. In this post we’ll be covering each salient change, showing when and why your site may have experienced some volatility and what the upshots are.From the very 1st of May...

Google Search Ranking Algorithm Updates – April 2022

March 2022 saw the rolling out of the Google Product Reviews update which ended in the following April on the 11th. Shortly after this there was an unconfirmed update that spanned from April 13th-14th, the update can be...

Google Updates in UK Search Results During February and March 2022

Google Updates in the UK During February 2022February was a very active month for SEO updates at Google. Firstly on February 8th, Google published an official document about the recent strengthening of their pirate...

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