AI AND TRADITIONAL SEO AUDIT

YOUR BUSINESS COULD BE ALREADY LOSING CUSTOMERS TO YOUR COMPETITION.

Your website may still rank — but search may no longer be sending you demand.

Why Should I Run This Free SEO Audit?

AI-driven search experiences are quietly changing how visibility, trust, and traffic are distributed.

Most businesses only realise it when performance starts slipping.

Are you wondering what you need to do to make your website more visible in AI Overviews, AI Mode, ChatGPT and other AI search engines? Check our AI SEO audit and find out what needs improvement for your brand to dominate AI-powered and Traditional Search!

Joaquin Morales

Search Director

Over 15 years experience in Organic Search, and currently conducting academic research about AI SEO.

What Changed (Without You Noticing)

Until recently, search engines acted as a directory: they connected users to websites.

Today, search increasingly acts as an answer layer.

AI Overviews, generative summaries, and conversational results now sit between users and your content — interpreting it, extracting it, and in many cases replacing the need to visit your site at all.

This shift doesn’t just affect traffic.
It changes who controls the narrative, who is credited, and who is trusted.

The Invisible Problem Most Teams Miss

Many teams are told everything is “fine”:

Rankings are stable
Technical SEO scores look healthy
Content output is consistent
Yet leads soften. Conversion cycles are slow. Brand visibility plateaus.

The issue isn’t what you rank for — it’s where and how your brand appears in AI-mediated search journeys.

Ranking first no longer guarantees being seen. Being seen no longer guarantees being chosen.

Traditional SEO answers questions like:

Are we indexed?
Are we ranking?
Are we driving clicks?

AI-driven search introduces new, unanswered questions:

Is our content being used to train or generate answers?
Are we cited, summarised, or substituted?
Are competitors being referenced instead of us?
Are we shaping demand — or just feeding the model?

The New Reality: Search as an Intermediary

If you don’t know how AI understands your website, you don’t know how your market sees you.
AI systems don’t simply “retrieve” results.
They evaluate, compress, re-order, and re-frame information before a user ever sees it.
When AI intermediates that process, losing visibility means losing influence long before you lose leads.

Most Businesses Don’t Know Where They Stand

Most organisations cannot answer these questions with confidence:

Are we visible in AI Overviews for our key topics?
Which competitors are being surfaced instead?
Which of our pages are being referenced — without clicks?
Where does traditional SEO still outperform AI answers?
Without clarity, strategy defaults to guesswork.

In B2B, organic search doesn’t just generate traffic — it shapes understanding.

Buyers use search to:

Educate themselves
Validate suppliers
Reduce perceived risk

When AI intermediates that process, losing visibility means losing influence long before you lose leads.

The Resolution: A Unified AI + Traditional SEO Audit

Our AI + Traditional SEO Audit is designed to map:

Your visibility in classic SERPs
Your presence (or absence) in AI-generated results
Where traffic is being displaced, not lost
Where SEO still compounds — and where it no longer does

"This is not a checklist audit. It is a diagnostic snapshot of your real search footprint in 2026."

AI SEO AUDIT

An AI SEO audit not only makes sure your site is ready for Google’s AI Overviews and other chatbots, but it will also give you a strategic edge thanks to the competitive intelligence insights included.

Learn how some businesses are already benefiting from this below.

We’ve been working with New Horizon for over four years now, and their unique approach to SEO has been decisive for our brand to succeed in this new AI era of SEO. Our brand has visibility not only on AI engines but also enjoys top-ranking positions in traditional search, strengthening our global online presence. Their expertise has been invaluable—and we’re excited to keep growing together.

Joaquin's team has been instrumental in our business growth. Achieving visibility and driving conversions in a competitive market like ours is no easy feat. If you're looking to improve your results on traditional and AI results, I highly recommend partnering with New Horizon Marketing.

Thanks to the exceptional work by Joaquin and his team, our customer enquiries have significantly increased. My pest control business now ranks in the top positions for all the locations we serve and the services we offer, even when AI Overviews are involved. We are also seeing more conversions from the likes of ChatGPT, which reassures our brand positioning even when visibility doesn't translate into clicks.

BECOME PROMINENT WHEN CUSTOMERS SEARCH

Discover where your brand stands and how you can defeat your competition.