Google’s August SEO ‘helpful content update’ & MUM

In May 2021 Google announced their MUM (Multitask Unified Model) update, it was then in the following June that it launched. MUM succeeded Google’s BERT, a “transformer-based machine learning technique for natural language processing”. Whereas its predecessor was based on several trained models for individual tasks, MUM aimed to use a single model for page […]

Google’s Search Updates for May 2022

May 2022 saw Google roll out numerous updates. In this post we’ll be covering each salient change, showing when and why your site may have experienced some volatility and what the upshots are.

Google Search Ranking Algorithm Updates – April 2022

March 2022 saw the rolling out of the Google Product Reviews update which ended in the following April on the 11th. Shortly after this there was an unconfirmed update that spanned from April 13th-14th, the update can be plainly seen to affect search volatility in the chart below from Semrush.

Google Updates in UK Search Results During February and March 2022

Google Updates in the UK During February 2022 February was a very active month for SEO updates at Google. Firstly on February 8th, Google published an official document about the recent strengthening of their pirate update (which was originally put into place in 2012, and then updated in 2014). This update primarily impacts sites with […]

Google Updates in UK Search Results During December 2021 and January 2022

Google Updates in the UK During December 2021 According to SEMRush data, December was the most turbulent month of 2021 for  Google Search.  The Product Review update, which was completed a few days before Christmas, meant that many webmasters saw high volatility levels during this time, even for their non-review related websites. Around the same […]

Google Algorithm Update November 2021

November was a big month with Google releasing two updates. They first launched a new Spam update geared towards attacking SERPs and excluding content that doesn’t follow their guidelines. This happened on the 3rd of November and was fully rolled out by the 11th.Later in the month, more precisely the 17th of November, a new […]

Google Algorithm Updates in September and October 2021

It has been a busy few weeks for the SEO industry. It is suspected that Google has made two updates; however, these are unconfirmed. The suspicions have stemmed from reports of high and very high levels of volatility across all tracking tools during September and the first days of October.Key Takeaways• September 15th update• October […]

Google Search Algorithm Update: August 2021

Key Takeaways Google rankings are again fluctuating in August 2021 with many websites experiencing changes in rankings and traffic. An unconfirmed update has been declared in the SEO industry with spikes in ranking changes being observed, especially around Wednesday the 18th August.

Google’s June 2021 Updates: Core Update, Spam, and Page Experience

Google updates Google Search hundreds of times a year. They do this to ensure that it works well for the searcher. Many of these updates are not noticeable, but they still work to improve the user experience. Find information on the latest Google algorithm updates here.

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