Google’s I/O 2022 keynote last month offered up a whole host of exciting new developments and improvements in many corners of the tech industry. For instance, we got a glimpse at the new Android operating system (Android 13), a neat update for Google Docs, and all new Google Pixel tablets and watches. We were left with an overwhelming sense of anticipation this year! 

If you have landed in this post, you have probably already chosen several geographical locations within your international digital marketing strategy for this year. And you possibly know that a solid PPC campaign is one of the best tools to initially test how those markets react to your products and services offer.