A Quick Guide to International Brands SEO Protection
Most companies are vulnerable to attacks from competition trying to demote them in organic search results, intending to take their market share. However, if your brand is competing within an international scope and has gained a certain size, with multiple websites targeting different markets, the possibilities of being the target of this type of attacks multiply.
User Experience as a ranking signal
Making your website better for users is always a good idea, people navigating through your website on slow connections specially, need the website to be quick and easy to process by the browser. Google has confirmed now that page experience will be included as a ranking signal at some point during 2021. (more…)
How is this new situation impacting business?
Under this new situation, more consumers turn to organic search as a source to find and purchase different products and services. This research produced by Bazaarvoice, using data from over 6.200 brands and retailers’ sites which is updated monthly, shows an increase in orders by 57% YOY for June 2020. People who didn’t even think of buying online items like clothing or food, took the step at the beginning of the pandemic and are now mastering the art of buying online. (more…)