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How SEO and PPC Work Together

SEO and PPC are two fundamentally different entities in the world of online marketing. Naturally, this has caused some businesses to either choose between one or the other, i.e., see them as contrasting alternatives, or rather handle them separately within their overall campaign. They are, however, inextricably linked in that they are both categorised as being inbound search marketing strategies. That is, they tend towards the same aim.

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Joaquin Morales 15th November 2022 0 Comments

Google’s Latest Updates: September & October 2022

A couple of months back we saw Google begin to roll out their helpful content update which brought with it some marked changes for SEO, and it was on September 9 that the rollout was finalised. Followingly, it wasn’t long before Google decided to push a few more updates throughout September and October 2022, in this post we’ll be going over the changes which may have caused your site to undergo some SERP volatility.

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Joaquin Morales 4th November 2022 0 Comments
Young businesswoman explaining research results in graphs to colleagues.

What Content Decay is and How to Fix it

When you initially develop a content strategy for your business it’s natural for you to want to push out as much new content as possible. It makes sense to cover as much content ground as you can, addressing every hot topic in sight. However, if you continue with this approach for an extended period of time then it can cause you to neglect the content which already exists on your site.

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Joaquin Morales 21st October 2022 0 Comments

Google’s August SEO ‘helpful content update’ & MUM

In May 2021 Google announced their MUM (Multitask Unified Model) update, it was then in the following June that it launched. MUM succeeded Google’s BERT, a “transformer-based machine learning technique for natural language processing”. Whereas its predecessor was based on several trained models for individual tasks, MUM aimed to use a single model for page indexing, information retrieval, and SERP ranking. What this promised was a streamlined performance returning comprehensive results for Search users. Looking back, this prompts us to ask: what has MUM given us so far, did MUM herald a shift in SEO, and what further efforts has Google made since? Well, now that the dust has settled, and with Google’s introducing their “helpful content update” in August 2022, it feels like a good time to address these questions.

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Joaquin Morales 9th September 2022 0 Comments

SEO for B2B Companies: A Complete Guide

Search engine optimization (SEO), or the practice of improving a website’s quality so that it has a higher level of visibility in the search engine results page (SERP), is no new invention. It really is the tried and tested method of increasing the amount of organic traffic that websites receive by securing top ranking positions on Google.

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Joaquin Morales 19th August 2022 0 Comments

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