Google I/O 2022 – All the SEO and PPC Related News

Google’s I/O 2022 keynote last month offered up a whole host of exciting new developments and improvements in many corners of the tech industry. For instance, we got a glimpse at the new Android operating system (Android 13), a neat update for Google Docs, and all new Google Pixel tablets and watches. We were left with an overwhelming sense of anticipation this year! 

Amongst all this we also witnessed significant announcements be made which concerned those in the SEO and PPC sectors. This article serves to condense all the salient information gleaned from this year’s keynote that’s pertinent to Google Search and PPC.

Multisearch Near Me

It was only on April 7th this year that Google launched their new Multisearch feature for Google Lens. This allows users to carry out their usual image searches but with the added functionality of being able to refine an image search by attaching a text query to it, resulting in an overall more efficient search query. 

Now, to make a useful tool even more useful, Google promised to give the function a localised dimension. By simply adding “near me” to a Multisearch the user will be returned local results. For instance, if you were to use Google Lens to image search a pizza and attach “near me” to the query then Google would return a list of Italian restaurants near you. The same would go for such things as cars and bikes that are for sale locally. This handy feature will be launched globally on an, as of yet, unconfirmed date in 2022 for English consumers.

Scene Exploration

Also coming to Search we have a feature called Scene Exploration. Similarly as the latter, this is another feature specifically for Google Lens and is likewise planned to launch later this year. Described as a “supercharged CTRL+F for the real world” Scene Exploration allows the user to receive relevant information that is overlaid onto objects their camera detects.

For example, as per the keynote, one is afforded the ability to scan a shelf of chocolate bars and have Google Lens detect the specific keyword criteria in real-time which the user has attached to their search; dark chocolate, without nuts etc. Pertinent information that’s detected is then overlaid onto the objects themselves, thereby giving users a personally tailored and detailed selection of what’s in front of them without having to closely inspect each product themselves.

Skin Tone Search

Google’s Pixel 6 and Pixel 6 Pro products come equipped with cameras that make use of a feature known as Real Tone. This feature is designed so as to more accurately capture the various human skin tones, the initiative being to help people “see their true selves in photographs”.

This function has now come to Google Image Search, it allows users to filter their search by skin tone. An example of this feature in use from Google was a makeup query, i.e., “everyday eyeshadow”. Having searched this, the user would then be able to use the skin tone filter on their search in order to receive more helpful and relevant results. Google’s open-source skin tone scale can be viewed here.

My Ad Center

For the next announcement, it looks like advertisements will be getting a significant shakeup with Google announcing the launch of their My Ad Center tool. This will see a release later in the year and be available for use on the Search, Discover, and Youtube platforms.

This sleek application provides users with the power to manage their privacy settings in relation to ads and even choose the categories and brands of the ads they are shown. In essence, this allows users to dictate the ads which appear to them on each of the three aforementioned platforms while tailoring the amount of ad personalisation that they’re comfortable with. Rather novelly as well, this tool is accessible through both the program itself and individual adverts for direct interaction.

Naturalised Google Assistant

Like how Google’s Real Tone is geared towards the nuances of our bodies, so too is Google Assistant now receiving an update to cater to the various speech patterns and accents we all have. 

To achieve this, Google has updated their speech and language models so that our verbal imperfections are accounted for. This works towards making your interactions with Google Assistant feel a lot closer to how a natural conversation would, as well as improving its comprehension accuracy. Using the assistant to search and retrieve Google results is becoming a more and more common practice and the incentive to do so is typified by an update such as this.

About This Result

This feature was in beta last year and is coming to fruition now. The About This Result tool lets users easily evaluate the reliability of individual results that are returned to them. This works by overlaying relevant context about a result such as the site description and that site’s reputability. 

About This Result will have exclusive use on the Google App platform. So, this won’t be available to you if you use an alternative browser application. For website owners, this exclusivity means there’s not much to worry about in regard to having external information layered over your site’s link.

Immersive View

Lastly, Google Maps sees a revolution with an all new “immersive view”. Through the latest developments in computer vision and AI Google have produced an advanced way of previewing restaurants, landmarks, and venues alike. 

It works by Google stitching together the billions of Street View images that exist, consequently delivering an experience of Google Maps which closely resembles reality as possible. See the demo of what’s to come right here.

We hope that this relatively concise article summarised all the key takeaways from Google I/O 2022 which relate to SEO and PPC. Just from this list it’s evident that there are some very interesting new developments to arrive that will shape how we interact with Google. Be sure to keep an eye out for when those features with an unconfirmed release are set to go out later this year!

For more content surrounding SEO and PPC feel free to check out our other posts on the topics of Digital Marketing, Paid Search, and Organic Search.

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Joaquin Morales 23rd June 2022 0 Comments

Google’s Search Updates for May 2022

May 2022 saw Google roll out numerous updates. In this post we’ll be covering each salient change, showing when and why your site may have experienced some volatility and what the upshots are.

From the very 1st of May there were signs of a possible update roll-out, as indicated by this graph taken from Semrush below:

There was some marked volatility – as the sharp spike shows – yet nothing was confirmed regarding this. Rather, mere rumbles of an update in analytics for the week prior. Figures then appeared to steady for the next few days following this spike until another unconfirmed update hit on the 6th:

As we can see there was a slight decline in SERP volatility subsequent to the previous spike before a slight upwards twitch on the 6th segued into an exponential shakeup on the 8th. Again, this was another unconfirmed update but has been labelled as the ‘Mother’s Day’ algorithm update by those over in America.

The next week followed in similar suit to the last by giving us another steady downspike in volatility followed by yet another upspike, albeit less drastic than the one before:

This search ranking update hit on the 16th, as evident, and was likewise another unconfirmed algorithm change. There was then some additional slight fluctuation over the next two days before volatility once again declined steadily.

SERP volatility didn’t remain steady for long, however, as on the 23rd Google launched an update concerning more helpful product reviews on Search. This update entailed more in-depth details of certain products such as benefits and/or drawbacks, images courtesy of verified consumers, and comparisons between competitors alongside unique visuals and audio provided by the respective manufacturers.

Although this latter update was the first of May to be confirmed, its significance was largely overshadowed by the next. Two days subsequent, on the 25th, Google began rolling out their 2022 broad core algorithm update:

As the graph shows, there has been a consistent level of volatility consequent to the start of this specific roll-out with alternating up and down spikes. The update was reported to take one to two weeks to fully roll out and as of June 9th has been confirmed as complete. Therefore, we should now begin to see some relative stability.

As this was the first Google core update in six months – the last having launched in November 2021 – this level of SERP volatility is wholly expected. So, not to worry if your site traffic has been unstable recently. And the fact this is a broad update means that nothing in particular is being targeted, rather this update works to improve Google’s systems overall. 

If your site has experienced considerable downspikes be reassured that this does not mean you’re being penalised, but that web content as a whole is being reassessed. The likely precursor to which may have been the former unconfirmed updates, i.e., Google’s periodic algorithm refreshes.

This update works to reward high-quality web pages of all content types in every region and language, so if you’ve seen a negative change in rankings and traffic it may be time to give certain pages a refresh. Beforehand, we strongly recommend that you reevaluate your content against the advice that Google has published regarding core updates. Given that the roll-out is now complete, it’s a great time to analyse your low-performing pages in terms of relevancy and general quality.

Hopefully this post has given you a comprehensive look into the Google algorithm updates that occurred throughout May 2022 and thoroughly explained any changes in your website activity. If you’re interested in our articles made about previous Google updates then click here. Likewise, if you want to view some of our digital marketing guides or learn about International SEO, we’ve got you covered.

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Joaquin Morales 23rd June 2022 0 Comments

Google Search Ranking Algorithm Updates – April 2022

March 2022 saw the rolling out of the Google Product Reviews update which ended in the following April on the 11th. Shortly after this there was an unconfirmed update that spanned from April 13th-14th, the update can be plainly seen to affect search volatility in the chart below from Semrush.

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Joaquin Morales 27th April 2022 0 Comments

Google Updates in UK Search Results During February and March 2022

Google Updates in the UK During February 2022

February was a very active month for SEO updates at Google. Firstly on February 8th, Google published an official document about the recent strengthening of their pirate update (which was originally put into place in 2012, and then updated in 2014). This update primarily impacts sites with an influx of Digital Millennium Copyright Act takedown requests. According to TorrentFreak.com, in their official document Google has written: ‘we have added a “still-in-theatres/pre-release” flag for DMCA notices involving this category of content to enhance the Search demotion signal. When a site is demoted, the traffic Google Search sends drops, on average, by 89%.’

There were also a few more significant but smaller updates throughout February which we will catalogue here: Google created a new shopping tracking factor for shopping search, which is known as the shopping experience scorecard; there were new Google News and Google Discover manual action penalties, which Google both processed and put into effect quickly; Google experienced brief crawling issues, which were quickly resolved; Google started testing buyer guides in the search function and began testing messaging in Google Shopping for both customers and sellers; and lastly, a stirring update is that Google Maps has now become an interactive map in the local pack.

Google Updates in the UK During March 2022

During March so far, we have seen some more major SEO updates to note. On March 3rd, the desktop version of the page experience was fully rolled out. This rollout began at the end of last month (February 22nd), and so has been a 9-day rollout.

In September 2021, we first became aware of the Things To Know section in Google search results, at the ‘Search on Google’ event. A few weeks after this, we saw it appearing within mobile results. A recent update from March 2022 that is worth keeping an eye on (and has been generating a lot of SEO chatter), is that Google appears to be experimenting with displaying the Things To Know section in Google search results more frequently.

Lastly, beginning on March 18th, Google appears to be releasing another Google search ranking algorithm update. Although this has not been officially confirmed by Google as of yet, established tracking tools are detecting this activity, and this is generating noticeable SEO chatter. This potential update consists of ongoing traffic and ranking changes on Google Organic search.

We hope that this article has given you a clear overview of the latest Google SEO updates launched in February and March 2022, and how they could affect your website. If you are interested to learn about other Google updates that have happened, be sure to check the Google SEO Updates section of our website, and if you are interested to learn about topics such as Digital PR and International SEO, you can also find this information on our page.

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Joaquin Morales 29th March 2022 0 Comments

Google Updates in UK Search Results During December 2021 and January 2022

Google Updates in the UK During December 2021

According to SEMRush data, December was the most turbulent month of 2021 for  Google Search.  The Product Review update, which was completed a few days before Christmas, meant that many webmasters saw high volatility levels during this time, even for their non-review related websites. Around the same date, many other tools also displayed turbulence, and the chatter about this on both SEO Forums and Reddit leads us to believe that a non-confirmed update occurred. This could potentially have been as a result of an adjustment to November’s Update

The official advice for those concerned about the Product Review Update is to make sure that the reviews posted are compliant with the best practices mentioned in the technical documentation, These entail providing enough evidence to support expertise and reinforce authenticity, for example including videos and pictures detailing your experience with the product, and making sure you link multiple sellers. It is also advisable to check Google’s official guide on how to write quality reviews, in order to fully understand all of the requirements that may affect your reviews-based website.

Google Updates in the UK During January 2022

The start of 2022 has shown early signs of more volatility for Search Results. We could be facing another non-confirmed update, with tools displaying high-turbulence in UK Search Results, and SEO Chatter mostly consisting of user complaints about traffic drops.

SEMRush Sensor UK - Jan 2022
SEMRush Sensor UK – Jan 2022

In the UK, the most affected verticals are Sports, News, Arts and Entertainment, ranging from High to very high SERP Volatility. According to SEMRush data, some of the verticals that seem to have the best recovery rates following the big changes on search results are Real Estate and Finance.

Google’s advice for those affected remains the same. However, if you are noticing that your rankings and traffic are not progressing as expected, and you are following Google’s official guidelines,  we recommend the following approach: First, check which of your pages are losing traffic YoY and MoM using your web analytics tool of choice. Next, check ranking changes for keywords tied to those pages, and finally, try and figure out what added value your pages are missing in comparison to the pages now ranking in top positions.

We hope that this article helps you to understand how the latest Google search updates launched in December 2021 and January 2022 work, and how they could affect your website. If you are interested to learn about other Google updates that have happened, be sure to check the Google SEO Updates Section of our website, and if you are interested to learn about topics such as Digital PR and International SEO, you can also find this information on our page. 

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Joaquin Morales 8th February 2022 0 Comments

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