Estate Agent SEO campaigns are as challenging as expected in a highly competitive market. Most real estate businesses understand the benefits of driving customers from Google Organic Search and making this channel their website’s primary traffic source, thus reducing the required investment in Organic Paid Campaigns. Frequent Google Updates and a lack of proactivity from competitors creates windows of opportunity for those willing to implement solid SEO strategies. A solid SEO strategy is based on a business’s varying customer profiles and factors in their different behaviours and attributes when creating sales funnels.